A data team’s success hinges on clear roles and collaboration. Explores how roles evolve, adapt to company needs, and align through a RACI matrix to deliver reliable data with minimal friction.

Slowly Changing Dimensions (SCD) are essential for maintaining historical accuracy in data systems where context evolves over time. This in-depth guide explores all SCD types, their engineering trade-offs, and practical strategies for designing dimensional data that preserves meaning — not just metrics.

Attribution across channels and devices isn’t just about tracking—it’s about understanding synergy across traffic sources like push notifications, social media, webinars, and affiliate programs. Combining data-driven attribution with MMM and incrementality testing enables smarter budget decisions under modern privacy constraints.